To be clear, Olivier Rousteing does not fear the end is near. Neither was this his final curtain: of that, he clarified over WhatsApp post-show, he’s certain. Instead the reason he played “My Way” with such heavy emphasis—“When there was doubt/ I ate it up and spit it out/ I faced it all and I stood tall”—was he said: “about following the voice inside your heart and your soul.”
Yet again, as with every show in his 12 years (and counting) here—this was Balmain by Rousteing without exemption. And yet it was also dramatically different to last season’s stadium-presented festival showcase. That included a star turn from Cher and was great for the casual punter, but also presented a stern challenge for those pros who were there to check the clothes. This season, while still doing things his way, Rousteing pivoted both in presentation and product towards classicism, which is fast becoming a keynote feature of the fall shows more broadly. Presentation wise we were in a smallish, well-lit salon plonked in Le Carreau du Temple’s cavernous darkness: two parallel leather benches with a filling of five circular banquettes (upon which so-called influencers and so-called journalists were mixed freely, without apparent conflict), allowing a total capacity of 220. Said Rousteing pre-show: “I wanted something intimate. To enjoy a moment, after five months’ hard work. Back to origins, the new French style by Monsieur Balmain, and also to me what is passion—luxury and quality. We are surrounded by fireworks and all this craziness—social media—but at the end of the day we go back to quality… to understand the future you must understand the past, and this collection is clearly an homage to the house that I am working for.”