Blake Lively—and Her Major Disco Curls—Confirm the Perm Is Making a Comeback

Congratulations are in order to the perm, which has recently become one of the most popular celebrity hair trends of 2023. Days after showing off a versatile half-up, half-down hairstyle, Blake Lively is the latest famous face to experiment with tight corkscrew curls, which she debuted at the reopening of Tiffany & Co.’s 5th Avenue store on Thursday.

Pairing her plunging brown leather dress with brushed-out disco curls, Lively channeled the spirit of the ’70s. She joins the likes of Emily Ratajkowski, Katie Holmes, Bella Hadid, and Nicole Kidman in embracing the perm aesthetic. Whether created with an actual perm treatment (which is far kinder on the hair than it used to be) or using a small barrel curling iron (a non-permanent option), the message is clear: ringlet curls are back.

It was a good night for hair generally at the event. Irina Shayk was also in attendance and wore her own ultra-curly locks in a mohawk-style updo that wouldn’t have looked out of place in Grease. Florence Pugh debuted a Scarface-inspired bob. And Kate Moss showed off her signature sun-kissed blonde, complete with tousled ends.