By this point, you’ve likely come across the term ‘quiet luxury,’ the muted style movement that’s ironically making more noise than anything else right now.
We’ve seen it on the runways: at The Row, Loro Piana, Bottega Veneta, and far too many others to list. We’ve seen similar iterations of the trend in the past, too—never forget ‘normcore,’ the post-recession shift to understated dressing that lasted all the way up to about 2016. And we’ve seen it on our screens: Gwyneth Paltrow’s courtroom-wear showing how pared-back dressing can speak volumes, and the stealth wealth of Succession (and its infamous “ludicrously capacious” bag) exemplifying the offensiveness of the opposite.
At face value, quiet luxury is all of these things. It’s exceptionally high-quality, logo-free ready-to-wear. It’s minimalism with the edge taken off. It’s what we’re actually wearing. But it’s also so much more. Because at its core—especially compared to other timely-yet-fleeting trends (like the -cores from ballet to Barbie to cottage, and beyond)—quiet luxury is not a trend; it’s actually the opposite.
“Quiet luxury is about restraint,” says interior designer extraordinaire Ken Fulk. “It’s not about a style or look per se—which can be as layered and bold as ever—but rather a focus on quality and a dedication to making every moment matter. From the rituals of your daily wake-up regimen to the profile detail in a crown molding, it’s about investing in the pleasure and beauty of our everyday lives.”