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Since the last time Vogue saw Sally LaPointe, she has rethought her sales strategy. Statement-making feather-lined sleeves and formfitting jersey dresses still make up her brand’s DNA. But rather than designing (and selling) clothes for the Upper East Siders who love shopping in retail stores and used to be her primary customer, she’s now targeting a newer and younger generation of chronically online shoppers.

A LaPointe piece isn’t hard to ID, even if you might not know her brand. Thanks to her lower price points and the ease of finding her pieces at retailers like Net-a-Porter, Nordstrom, and Neiman Marcus, there’s a good chance that any young zillennial walking into a trendy party in SoHo in a colorful sequined or feathered two-piece is wearing LaPointe. The label is a favorite of Los Angeles–based celebrities like the Jenners, Kardashians, and Megan Fox, who like to wear clothing that creates a statement-making photo op and also resonates on Instagram. But if the designer mainly focused on the online moment two years ago, today she’s also thinking about longtime wardrobe staples that include cashmere sweaters, denim jeans, and bodysuits. Toned-down neutrals in gray and black are entering the mix, as well as transitional shearling-trimmed denim trenches with removable collars that you can take from night to day. You may have gone to LaPointe for furs back in the day, but in 2023 she could well be your source for denim jeans instead.